Geertrui Mieke De Ketelaere is Adjunct Professor at Vlerick Business School and Strategic Advisor at imec (IDLab). She holds a master degree in civil and industrial engineering and specialised in robotics and artificial intelligence during her studies. Over the last 28 years, she has worked for several multinationals on all aspects of data and analytics (IBM, Microsoft, SAP, SAS, etc). From a business consulting point of view, she is specialised in defining the AI business canvas, from potential value to predefined risks. With her understanding of the hindsight, insight and foresight of AI technologies, she also frequently acts as an expert and coach behind the scenes. In her public presentations and recent book, Mieke puts the focus on the demystification of the hype around AI. In 2018, she was nominated “ICT Woman of the Year” in Belgium. The State Secretary of Digitalisation, Mathieu Michel, appointed Mieke as "Digital Mind" in 2020.